Collection Of Personal Information

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” collects, exports, and uses personal information to manage your relationship with THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” and better serve you by personalizing your experience and interaction with THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”. Such collection is done with appropriate notice and consent, along with required filings with data protection authorities, where required.

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may collect your personal information through your access and use of website, web-based applications, or mobile applications, during conversations or correspondence with THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” representatives, or when you purchase goods or services or complete an online application form.

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may collect personal information from you in connection with:

  • product or service orders, activations, and registrations
  • profile creation and user verification for online services
  • information requests or complaints
  • marketing, newsletter or support subscriptions
  • contest entries or survey participation
  • instant credit applications
  • job applications
  • event registration
  • visits or browsing on THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” websites

The types of personal information THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may collect from you includes:

  • personal and business contact information, such as name, address, telephone number, and email address
  • in some cases, your business contact data may be provided to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” by a designated entity within your business or enterprise (such as a member of your IT department)
  • financial information, such as your credit/debit card number or other billing information
  • other unique information such as user IDs and passwords, product functionality, product and service preferences, contact preferences, educational and employment background, and job interest data
  • geo-location data such as your IP address or physical location when you request location based services
  • details of the products and services you have purchased from us or which you have enquired about, together with any additional information necessary to deliver those products and services and to respond to your enquiries
  • any additional information relating to you that you provide to us directly through our websites or indirectly through use of our websites or online presence, through our representatives or otherwise
  • information you provide to us through our service center, customer surveys or visits by our representatives from time to time

If you apply for instant credit, we may ask you to provide additional personal information such as salary, government issued identification number, banking/financial account information, and other information (for example from credit reporting agencies) to authenticate you and verify credit worthiness. This information will be used by our financial services providers in determining whether to extend you credit and how much to extend.

If you choose to use a “tell-a-friend” or a similar referral program on our site, we will ask you for your friend’s e-mail address, social media handle, phone number, or other contact information to send your friend an invitation to participate in the program.

If you post, comment, indicate interest or complaint, or share personal information, including photographs, to any public forum on THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” site, social network, blog, or other such forum, please be aware that any information you submit can be read, viewed, collected, or used by other users of these forums, and could be used to contact you, send you unsolicited messages, or for purposes that neither you nor THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” have control over. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” is not responsible for the personal information you choose to provide in these forums.

In addition to the information you provide, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may also collect information during your visit to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” website, web-based application, or a website “powered by” another company on behalf of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”, through our Automatic Data Collection Tools, which include Web beacons, cookies, and embedded Web links. These tools collect certain traffic information that your browser sends to a website, such as your browser type and language, access times, and the address of the website from which you arrived. They may also collect information about your Internet Protocol (IP) address, unique device identifier, clickstream behavior (i.e., the pages you view, the links you click, and other actions you take in connection with THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” websites or “powered by” websites) and product information. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may also use some of these Automatic Data Collection Tools in connection with certain emails and communications sent from THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” and therefore may collect information using these tools when you open the email or click on a link contained in the email. To learn more, read How THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” uses automatic data collection tools.

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” also collects information from publicly or commercially available sources that it deems credible. Such information may include your name, address, email address, preferences, interests, and demographic/profile data. The information THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” collects from its public or commercial sources may be used along with the information THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” collects when you visit THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s sites. For example, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may compare the geographic information acquired from commercial sources with the IP address collected by Automatic Data Collection Tools to derive your general geographic area.

Where necessary, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may also use information provided by you or your employer, together with information from publicly available and other online and offline sources, to conduct due diligence checks on business contacts as part of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s anti-corruption program.

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may also collect some information that is not personal information because it does not identify you or anyone else. For example, we may collect anonymous answers to surveys or aggregated information about how users use our websites, products or services.

3. How we use your information

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may use your information to

  • manage our relationship with you
  • assist you in completing a transaction or order
  • prevent and detect security threats, fraud or other malicious activity
  • communicate with you about THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” products, services or support and send marketing communications
  • provide products, services and support to you
  • improve and develop products, services and support including through quality control, research and data analysis activities
  • update you on new services and benefits
  • provide personalized promotional offers
  • measure performance of marketing initiatives, ads, and websites “powered by” another company on THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s behalf
  • allow you to participate in contests and surveys
  • answer enquiries, provide information, support or advice about existing and new products or services
  • personalize some THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” websites
  • provide you with access to protected areas of our website
  • assess and improve the performance and operation of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” websites
  • to keep your contact details up to date and provide updated details to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” service providers and suppliers where necessary
  • to process and respond to any complaint made by you

We will give you the opportunity to choose your privacy preferences regarding the marketing communications we send (see your choices and selecting your privacy preferences).

Credit card information is used only for payment processing and fraud prevention. Salary information, government issued identification number and other sensitive personal information is not used for any other purpose by our financial services providers or THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” and will not be kept longer than necessary for providing the services, unless you ask us to retain your credit card information for future purchases.

4. How we share your information

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” will not sell, rent or lease your personal information to others except as described in this Statement. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” shares personal information in the following ways:

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” retains service providers and suppliers to manage or support its business operations, provide professional services, deliver complete products, services and customer solutions and to assist THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” with marketing and communication initiatives. These providers and suppliers may be located in the US or other overseas locations and include, for example, credit card processors, debt collectors, providers of customer support and live-help, marketing and communications, hosting and IT service providers, email service providers, automated data processors, shipping agents, management and support of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” websites, order fulfillment and delivery. Suppliers and service providers are required by contract to keep confidential and secure the information received on behalf of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” and may not use it for any purpose other than to carry out the services they are performing for THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”.

From time to time, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” participates in marketing initiatives with other companies, including websites “powered by” another company on behalf of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”. As part of these initiatives, certain THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” services and marketing communications may be delivered at the same time as those from other companies. Some of these services and communications offer you the option to share personal information with both THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” and the other companies participating in these initiatives. For example, you may receive marketing communications from THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” and other companies or have the opportunity to register online for software products from multiple companies. If you choose to provide personal information only to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” will not share this information with the other companies participating in that marketing initiative. If you choose to provide personal information to the other companies, that personal information will be handled according to the privacy policy of those companies, which may differ from THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s policies and practices.

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may also transfer your personal information to other THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”-owned business entities in the US and Worldwide. By accessing THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” websites, registering for an account or service, or otherwise providing THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” with your personal information, you consent to this transfer of your personal information throughout the global THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” network of entities.

Except as described in this Statement, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” will not share the personal information you provide to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” with non-THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” third parties without your permission, unless to: (i) respond to duly authorized information requests of police and governmental authorities; (ii) comply with any law, regulation, subpoena, or court order; (iii) investigate and help prevent security threats, fraud or other malicious activity; (iv) enforce/protect the rights and properties of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” or its subsidiaries; or (v) protect the rights or personal safety of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”, our employees, and third parties on or using THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” property when allowed and in line with the requirements of applicable law.

Circumstances may arise where, whether for strategic or other business reasons, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” decides to sell, buy, merge or otherwise reorganize businesses in some countries. Such a transaction may involve the disclosure of personal information to prospective or actual purchasers, or the receipt of it from sellers. It is THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s practice to seek appropriate protection for information in these types of transactions.

5. Children’s privacy

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” does not knowingly collect information from children as defined by local law, and does not target its websites or mobile applications to children under these ages. We encourage parents and guardians to take an active role in their children’s online and mobile activities and interests.

6. Your choices and selecting your privacy preferences

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” gives you the choice of receiving a variety of information that complements our products and services. You can subscribe to receive certain product- and service-specific information and also choose to receive THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” general communications. We give you a choice regarding delivery of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” general communications by postal mail, email, telephone, or mobile device.

You can make or change your choices about receiving either subscription or general communications at the data collection point or by using other methods, which are listed in the following sections. This option does not apply to communications primarily for the purpose of administering order completion, contracts, support, product safety warnings, driver updates, or other administrative and transactional notices where the primary purpose of these communications is not promotional in nature.

Subscription communications

Subscription communications include email newsletters, software updates, etc. that may be expressly requested by you or which you consented to receive. After you request such communications, you may opt out of receiving them by using one of the following methods:

  • Select the email “opt out” or “unsubscribe” link, or follow the opt-out instructions included in each email subscription communication.
  • To unsubscribe from messages delivered to mobile devices, reply to the message with the words “STOP” or “END.”
  • Return to the Web page(s) where you originally registered your preferences and follow the opt-out instructions. Access to many THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” subscriptions is available at the Subscriber’s Choice web page.
  • Write to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Privacy Office (contact details below). Be sure to provide your name, relevant contact information, and specific relevant information about THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” subscriptions that you no longer wish to receive.

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” general communications provide information about products, services, and/or support. This may include new product or services information, special offers, or invitations to participate in market research or compliance reviews.

You will often be able to use THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport to indicate whether you want to receive general communications from THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport is a single-login service that lets you register with THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport-enabled websites using a single-user identifier and password of your choice. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport uses cookies to store your basic personal information so you don’t have to retype it when you return to one of THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s many websites in the future. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport also allows you to set your privacy preferences. Your preferences will apply across THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” websites, email, and other communication vehicles that use THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport.

If you are unable to use THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport, you may opt out of receiving these general communications by using one of the following methods:

  • Select the email “opt out” or “unsubscribe” link, or follow the opt-out instructions included in each email communication.
  • To unsubscribe from messages delivered to mobile devices, reply to the message with the words “STOP” or “END.”
  • Write to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Privacy Office. Be sure to provide your name, relevant contact information, and specific relevant information about your privacy preferences.

7. Access to and accuracy of your information

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” strives to keep your personal information accurately recorded. We have implemented technology, management processes and policies to help maintain data accuracy. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” provides individuals with reasonable access to personal information that they provided to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” and the reasonable ability to review and correct it or ask for anonymization, blockage, or deletion, as applicable. To protect your privacy and security, we will also take reasonable steps to verify your identity, such as requiring a password and user ID, before granting access to your data. To view and change the personal information that you directly provided to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” you can return to the web page where you originally submitted your data and follow the instructions on that web page, use THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Passport where enabled, or contact THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Privacy Office. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” will respond to access requests within 30 days.

8. Keeping your personal information secure

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” takes seriously the trust you place in us. To prevent unauthorized access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” utilizes reasonable and appropriate physical, technical, and administrative procedures to safeguard the information we collect and process. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” retains data only as required or permitted by local law and while it has a legitimate business purpose.

When collecting or transferring sensitive information such as credit card information we use a variety of additional security technologies and procedures to help protect your personal information from unauthorized access, use, or disclosure. The personal information you provide us is stored on computer systems located in controlled facilities which have limited access. When we transmit highly confidential information (such as credit card number or password) over the internet, we protect it through the use of encryption, such as the Secure Socket Layer (SSL) protocol.

Credit card numbers are used only for processing payments and are not used for other purposes. As part of real-time payment processing, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” subscribes to fraud management services. This service provides THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” with an extra level of security to guard against credit card fraud and to protect your financial data.

9. Changes to this Statement

If we modify our Privacy Statement, we will post the revised statement here, with an updated revision date. If we make significant changes to our Statement that materially alter our privacy practices, we may also notify you by other means, such as sending an email or posting a notice on our corporate website and/or social media pages prior to the changes taking effect. This privacy policy is effective February 2015.

10. Contacting us & how to make a complaint

We value your opinions. If you have comments or questions about our Privacy Statement, any concerns or a complaint regarding our collection and use of your data or a possible breach of your privacy, please send them to THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” Privacy Office or write to us at the appropriate address below. We will treat your requests or complaints confidentially. Our representative will contact you within a reasonable time after receipt of your complaint to address your concerns and outline options regarding how they may be resolved. We will aim to ensure that your complaint is resolved in timely and appropriate manner.

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” has also committed to refer unresolved privacy complaints from E.U. citizens or residents regarding transfers of their personal data under the Safe Harbor Principles to an independent dispute resolution mechanism, the BBB EU Safe Harbor, operated by the Council of Better Business Bureaus. If you do not receive timely acknowledgment of your complaint, or if THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” does not satisfactorily address your complaint, you may contact BBB:

Canada, Mexico and US:
THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES
Privacy Mailbox
P.O. Box 660498
Bronx, NY 10466 USA

How THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” uses automatic data collection tools. The following sections provide additional information about commonly-used web technology tools.

Cookies

A “cookie” is a small data file transferred by a website to your computer’s hard drive. THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” or its service providers send cookies when you surf our site or sites where our ads appear, make purchases, request or personalize information, or register yourself for certain services. Accepting the cookies used on our site, sites that are “powered by” another company on THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s behalf, or sites where our ads appear may give us access to information about your browsing behavior, which we may use to personalize your experience. Cookies are typically classified as either “session” cookies or “persistent” cookies.

Session cookies do not stay on your computer after you close your browser.

Persistent cookies remain on your computer until you delete them or they expire. Most browsers automatically accept cookies by default, but you can usually refuse cookies or selectively accept cookies by adjusting the preferences in your browser. If you turn off cookies, there may be some features of our site that will not be available to you and some Web pages may not display properly.

In certain countries you may also adjust our THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”.com and associated cookie preferences by using a preference manager tool in this Statement which is available from the site you are visiting.

You can find information on popular browsers and how to adjust your cookie preferences in the help and support section of your browser.

From time to time, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” will use Flash local shared objects (LSOs) to store Flash content information and preferences. LSOs perform similar functions to HTML browser cookies and deposit small files on your computer, which are commonly called Flash cookies. Flash cookies are different from browser cookies and cookie management tools provided by your browser may not remove Flash cookies. To learn more about Flash Cookies and how to manage the related privacy and storage settings, please visit the Adobe Systems website non-THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” site.

Web beacons

Some THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”.com and third-party web pages, applications, and HTML-formatted email use Web beacons alone or in conjunction with cookies to compile information about your website usage and your interaction with email, as well as to measure performance on The Great House LLC. “MO’MONEY TAX SERVICES”.com, applications, and websites “powered by” another company on THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s behalf. A web beacon is an electronic image, called a single-pixel (1×1) or clear GIF. Web beacons can recognize certain types of information on your computer such as cookies, the time and date of a page viewed, and a description of the page where the web beacon is placed. Depending on the context, web beacons may also refer to content on a third-party server, and may be used by service providers to deliver relevant advertising to you.

You may be able to disable web beacons in email messages by not downloading images contained in the message you receive (this feature varies depending on the email software used on your personal computer). However, doing this may not always disable a web beacon or other automatic data collection tools in the email message due to specific email software capabilities. For more information about this, please refer to the information provided by your email software or service provider.

If you choose to receive marketing emails or newsletters from THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” as specified in our choices and selecting your privacy preferences, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” may automatically collect personal information about you. For example, through web beacons and personalized URLs embedded in these emails or newsletters, THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” can track whether you’ve opened those messages and whether you’ve clicked on links contained within those messages. For more information on embedded web links, see below.

Embedded Web links

Emails from THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”, Internet keyboard keys preconfigured by THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”, and promotional icons preinstalled on your PC desktop often use links designed to lead you to a relevant area on the Web, after redirection through THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s servers. The redirection system allows THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” to change the destination URL of these links, if necessary, and to determine the effectiveness of our marketing initiatives.

In emails, such web links may also allow THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” to determine whether you have clicked a link in an email, and this information about the interaction may be connected to your personal identity. If you do not want THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” to collect information about the links that you click, you can:

  • change your choice about how you receive communications from THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” (i.e. choose a text-based version of the message where available) or choose not to click links in an email that THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” sends
  • delete the promotional icons preinstalled by THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” on your PC desktop or choose not to click on those
  • reconfigure the Internet keyboard keys on certain PC models to launch a destination URL of your choice by using the instructions provided with your PC
  • THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” ads and offerings on third-party website

THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” contracts with service providers to place ads on websites owned by third parties. In addition, some websites may be “powered by” a service provider to provide THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” offers on THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES”’s behalf. These service providers may send cookies from and use web beacons on these third-party websites and on The Great House LLC. “MO’MONEY TAX SERVICES”.com. The cookies and web beacons may enable THE GREAT HOUSE LLC. “MO’MONEY TAX SERVICES” to collect information about the pages you viewed and the links you clicked.

Most web browsers offer you the ability to inform websites and ad networks that you do not want your online activities tracked through a “Do Not Track” feature.